Advertising & Sponsorship
Who We Are
Baton Rouge’s Premier Live Music Calendar
Since 2014, Red Stick Music has been Baton Rouge’s go-to source for live music events. Our platform showcases the vibrant music scene in and around the city, offering a comprehensive calendar that helps both locals and visitors discover shows, festivals, and performances from all genres.
Founded by Passionate Audio Engineers
Red Stick Music is a trademark of FourLeafAudio LLC, owned by husband-and-wife team Christopher and Caitlen Odell, passionate audio engineers and avid live music enthusiasts. Driven by our love for live performances and dedication to the Baton Rouge community, we saw the need for a single, organized space where local music lovers could easily discover all the live events happening around them. Our mission is simple: to help the local music scene thrive by connecting artists, venues, and audiences through one comprehensive platform.
Growing Reach and Community Impact
With over 80,000 monthly impressions and a growing social media presence, Red Stick Music connects audiences with the artists and venues that make Baton Rouge's music scene thrive. We work closely with musicians, venues, and sponsors to promote local talent and bring the community together through the power of music. Our audience isn't passively scrolling, they're planning nights out, buying tickets, and supporting venues. That sense of community loyalty turns sponsors into local champions and builds a brand reputation far beyond impressions.
Connecting Fans, Artists, and Businesses
Whether you’re a fan looking for your next live show or a business wanting to support Baton Rouge’s cultural heartbeat, Red Stick Music is here to make those connections happen.
What We Do
We provide a comprehensive live music resource for Baton Rouge, LA, and the surrounding areas.
A Hand-Curated Live Music Calendar
Our centerpiece is a meticulously hand-compiled local live music calendar, created by real people without the use of AI or automated software. We gather information from over 100 sources, including direct email submissions from artists and venues, to ensure that our calendar reflects the full range of live music within a 35-mile driving distance of Baton Rouge. We don't just pull events, we are deeply involved in the local music ecosystem. Every hand-curated post is an act of commitment and care. When sponsors align with us, they align with authenticity and trust.
Multiple Ways to Access Live Music Listings
We offer our calendar in various formats to maximize its accessibility and usefulness. The website’s calendar is searchable, updated daily, and provides clickable links to artists and venues, making it easy for users to plan their outings. For a quick view, we post single-photo graphics of the day’s lineup on social media, and every Thursday, we publish a weekend preview on our site so users can plan ahead. Subscribers also receive a weekly newsletter every Friday featuring the weekend's lineup.
More Than Just a Calendar
In addition to our robust calendar, we offer other valuable resources for the local live music community. Our blog brings users closer to the local music scene exclusive features and guides. Our booking service connects booking agents with local musicians, and our live music venue map allows users to easily locate nearby venues. We also link to other local resources, fostering connections within the community.
Supporting Baton Rouge’s Live Music Scene
As we continue to grow, we’re always exploring ways to enhance our offerings and provide even more support for the local music scene. All of our services are completely free for musicians, venues, and the public. However, none of this would be possible without the generous support of sponsors and advertisers. Keep reading to learn how your business can play a vital role in supporting Baton Rouge’s live music community while gaining exposure to thousands of locals and tourists alike.
Content Overview
Website Calendar: Our interactive searchable calendar offers a complete guide to upcoming live music events in the Baton Rouge area. Sourced from hundreds of listings, it covers everything happening within a 35-mile driving distance per Google Maps. Each event expands to reveal additional details, including clickable links to artists and venues, helping users preview and plan their outings. Our calendar makes it easy to explore and connect with the local music scene. View our website calendar at redstickmusic.com.
Social Media: We also share a daily schedule on social media in a concise one-photo graphic, allowing users to quickly see the local live music happening that day at a glance. This content is posted to our Facebook, Instagram and Twitter. View our recent content on our instagram at instagram.com/redstickmusic.
Weekend Lineup: Every Thursday evening, we upload our weekend lineup graphics to the website and share a preview image with a link on social media. This gives users a convenient way to visit our website for a quick, at-a-glance guide to all the local live music happening over the weekend. View our recent weekend lineup at redstickmusic.com/weekend.
Email Newsletter: Additionally, every Friday, we send out a weekly email newsletter to hundreds of subscribers featuring the weekend's local live music lineup in an easy-to-read format. View our recent email newsletters here.
Live Music Blog: From upcoming shows to hidden gems, our blog gives you a closer look at the local live music scene you love. Check it our here.
Viewership Highlights
We've grown our audience organically. We have never paid for follows, likes comments, shares, subscribers or website traffic. This means our audience is made up of authentic, engaged individuals who genuinely care about our content. Because our audience is truly invested in our content, we've achieved strong monthly impressions (how many people see it) and exceptional engagement (how much they interact with it).
Our website ranks at the top of Google Search for Baton Rouge live music queries. The more relevant and trustworthy Google considers your site, the higher it will rank. Our high ranking is a result of the consistent, valuable content we've provided since 2014, and we proudly stand as the only resource of its kind!
Our content averages over 80,000 impressions per month, meaning it's seen by a large audience regularly. For a niche publication like ours, this level of visibility indicates strong local interest and suggests that our content is reaching a significant portion of the target audience. It highlights that our platform is effective in connecting with the community.
Our content also has an engagement rate of around 3%, this means that a significant portion of those who see our content are interacting with it, whether by liking, commenting, sharing, or clicking on it.
As a sponsor or advertiser, you'll receive detailed monthly analytics reports, giving you clear insights into the performance of your marketing!
Audience Snapshot
Our audience is composed of approximately
60% women and 40% men.
Approximately 60% of our audience is in Baton Rouge, while the remaining 40% comes from the surrounding areas within our our 35-mile coverage radius.
Our audience primary age range is 25-55 years old.
Our website features testimonials from local figures in the music community. Read them here.
Our social media posts generate an average of 75,000 impressions each month.
Our social media post average engagement rate is 3% each month, with 1500+ interactions.
Our website averages 6,000 visits per month.
Our website consistently ranks among the top Google search results for terms like 'Baton Rouge Live Music.'
Why Sponsor Red Stick Music?
Affordable & Low Risk
Our sponsorships are affordable for any size business. There’s no commitment, it’s month by month so you can try it and see if it’s a good fit for your business. Plus, you receive monthly analytics reports, so you can see the results.
Daily Repeated Exposure:
Unlike one-off ads, sponsorship gets your brand repeated exposure on our daily social media music schedules that people love and share.
Your Target Audience:
Our audience is your exact target ideal customer. They are locals and tourists with disposable income who are actively seeking out entertainment in Baton Rouge. These people are looking for your business.
Real People, Great Engagement:
We’ve intentionally grown our audience by word of mouth and consistency, with zero bots or paid likes, comments and follows. That’s exactly what makes our sponsorships so trusted and effective. Because we have an audience of real people who genuinely like what we do, we get great engagement with our content and results for our sponsors.
We Make It Easy:
We manage the posting, content and advertising. We can even design ads for you with our optional ad design service if desired. You don’t have to manage anything day-to-day.
Moments, Not Just Metrics.
In Baton Rouge, weekends mean friends, food, music, (and sometimes football).
Visible Community Support
Your business can be part of the emotional core of those memories. Fostering that emotional association means your brand becomes recognized not just as visible, but as supportive.
Brand Warmth
When someone walks into your business after seeing you featured in our weekend music lineup, it’s not just because they saw a logo, it’s because you were part of the night they were excited about.
Trust
Sponsoring Red Stick Music says something about who you are as a business. It shows that you support live music, community experiences, and the people who bring this city to life every weekend.
Loyalty
That sense of community loyalty turns sponsors into local champions and builds a brand reputation far beyond impressions.
Because in a city like Baton Rouge, people remember more than just where they went, they remember who was part of it.
Sponsorship Opportunities
Diamond and Platinum Level local live music venues are "VIP Sponsors" and enjoy added benefits!
Read more about VIP Sponsor benefits here.
Diamond Level
Presenting Sponsor
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Logo Placement: Your Logo featured at the very top of all of our calendar publications titled "Presented by"! Includes website, daily social media calendars, and weekly email newsletter.
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Ad Spots: Large top ad spot on our website home page and weekend page, plus banner ad on our weekly email newsletter!
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VIP Live Music Venue Sponsor: All your events on our calendar are highlighted for extra visibility, plus clickable ticket links included directly in the event details on our website calendar.
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Social Media Promotion: Social media posts & stories twice per month!
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Monthly Sponsor Shout Out: Included in our monthly "Thanks to our sponsors" social media post
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Custom Ad Designs: We craft tailored ad designs for you so your sponsorship is a seamless experience!
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Category exclusivity: As presenting sponsor, your business will be the exclusive representative in its field—no competing sponsors will be featured.
Spot Filled
Platinum Level
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Logo Placement: Your Logo featured in the middle tier at the bottom of our website calendar, daily social media calendars, and weekly email newsletter!
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Ad spots: Middle rotating ad spot on our website home page and weekend page, plus banner ad on our weekly email newsletter!
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VIP Live Music Venue Sponsor: All your events on our calendar are highlighted for extra visibility, plus clickable ticket links included directly in the event details on our website calendar.
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Social Media Promotion: Social media posts & stories once per month!
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Monthly Sponsor Shout Out: Included in our monthly "Thanks to our sponsors" social media post
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Optional Design Add-On: We design the advertisements for you.
Monthly $300/mo
Optional Design Add-On $75 each
Gold Level
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Logo Placement: Your Logo featured in the lower tier at the bottom of our website calendar, daily social media calendars, and weekly email newsletter!
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Ad spot: Bottom rotating ad spot on our website home page and weekend page!
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Live Music Venue Sponsor: Clickable ticket links included directly in the event details on our website calendar.
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Monthly Sponsor Shout Out: Included in our monthly "Thanks to our sponsors" social media post
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Optional Design Add-On: We design the advertisements for you.
Monthly $125/mo
Optional Design Add-On $75 each
There’s no algorithm behind us. Just real people, artistry, and hometown pride. Would you like your brand to be part of something Baton Rouge not only sees but feels?
Join us as a sponsor today!
Advertising Opportunities
Please note: All show listings, sponsors and advertisements are subject to approval and must comply with our community standards.
Additionally, all sponsorships & advertisements are subject to our terms and conditions.